● Objectives. This is what you want to achieve. You start by defining 3-5 key goals at the company, team, or individual level. Objectives should be ambitious, quality, time-limited, and achievable for the individual or team.
● Key Results. They explain how you are going to get there. For each objective, 3-5 measurable results are determined, no more. Key results must be quantifiable, achievable, objectively measurable, and challenging but not impossible. Key results can be defined as growth, productivity, income, or engagement. They are often numerical, but they can also be "binary," i.e., to show that something is done or not.