OKR Examples

A set of good Example objectives and key results to inspire you to write your own.

Company

Accounting

Design

Marketing

Sales

Tech

OKR Examples for the company

Increase the rate of satisfaction of the company's clients

Survey 100 clients and get feedback

Reach NPS 9 from clients

Boost customer retention up to 97%

Achieve 80% WAU product engagement

Accounting OKRs examples

Finance OKRs for Budget Formation

Reform procedures of budget forming

Boost the level of average monthly income by 12%

Comply with the final budget by the quarter-end

Shorten the budget approval from 4 weeks to 2 weeks

Achieve 85% satisfaction with the updated procedures of the budget approving

Improve transparency and speed of budget updates

Lower the debit entry from 25 to 8 days

Maintain a cost-to-income ratio of 20% or less

Achieve structure to meet the needs of all team leaders and CEO

Work out a financial strategic roadmap for 2 following years

Carry out a meeting with all team leaders to discuss the financial strategic roadmap of each department and organization as a whole

Complete prioritization on the product strategic plan by the end of the year

Approve the company budget by the end of the year

Raise $5 million to meet next year's growth targets

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Carry out the process of improving salaries to a competitive level

Analyze the labor market and find out the average earnings of employees by specific departments in other companies

Develop a plan to bring 100% wages in line with industry standards in 1 year

Approve the company budget by the end of the year

Reach 90% team satisfaction of salary

Finance OKRs for Profits and Revenues

Reach record Revenue Rate

Boost revenue from $1 million to $2 million per quarter

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Boost pre-orders for the next month from $0.1 million to $0.3 million

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Lower operating expenses from $1.2 million to $1 million

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Synchronize with all departments to achieve stated financial goals

Make and show presentations for all departments before the quarter-end so that they review the new financial plan

Discuss the budget for the upcoming year with team leaders to clarify potential budgeting issues

Lower logistics costs by 32%

Lower purchase costs by 9%

Finance OKRs for Audit

Make the audit process easy and comprehensible

Carry out the first-party audit before the quarter-end

Audit 75% of identified risks

Lower adjustments of audit from 4% to 2%

Implement reporting system to get off data loss

Discover processes and departments in which recurring losses occur

Finance OKRs for Reporting

Simplify internal procedures and make financial reporting more simple and transparent

Improve the process of classifying invoices by expense type before they go to the accounting dept

Reduce delays in documents submission to the financial department by 50%

Accelerate payment processing from "applied" to "paid" from 13 to 6 hours

Prepare accurate financial statements

Collect and provide financial information to third party advisors

Make the first party audit for processes optimization

Agree on revenue forecasts with team leaders

Develop a unified reporting system for every department

Web design OKRs examples

Website design OKR examples

Create a design prototype of the website by the quarter-end

Get a checklist of requirements from all team leads

Update tools for creation if needed

Establish a reporting system so that the team can evaluate the progress of work, and receive constant feedback from the team to make changes in time

Keep a log of all steps, including modifications, if there are so

Make the user interface more easy-to-understand

Analyze the interface of 10 competitor websites

Redesign of 10 key design features by the end of the quarter

Test new designs within a team and get feedback

OKR examples for marketing designers

Create a new, more understandable landing page to bring more clients to the website

Test the existing landing page with at least 200 external users

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Analyze the test and reviews and find the 10 biggest design problems that need to be fixed

Create 5 new prototypes

Test prototype pages and find out which landing page is better

The new landing page brings 50% of clicks on the CTA

Prepare the necessary design layouts for marketing and sales

Make 12 Marketing Infographics

Create 1 mini-site for the sales department

Create 10 PDF documents about the product and its features

Create 30 Marketing Banners

Prepare business cards for the sales department

Individual OKRs for designers

Boost the efficiency of the design team

Conduct 1-to-1 meetings with each of the designers and find out where everyone needs to go

Discuss with the team what can be improved in the site design

Provide tutorials and videos for designers to improve their skills

Create a product prototype design

Collect requirements to understand customer needs

Create 5 detailed designs

Submit the final design to the project manager for approval

Develop an application design

Analyze the designs of modern applications that users like

Discuss with the team what features should be in the application

Make 3 mockups of the application and discuss them with the team to decide on the final version

Acquire new knowledge on UX

Read two books about UX

Attend two conferences devoted to UX

Get certification as the UX designer

Human Resources OKR Examples

HR OKRs example for Recruiting

Develop an effective recruiting mechanism

Reduce the average lead time of hiring a new employee for a vacancy from 50 to 25 days

Increase the percent of accepted proposals from 80% to 90%

Reduce hiring cost from $1,400 to $1,100.

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Increase the percentage of closed positions based on recommendations from 5% to 20%

Hire five new employees

Hire five new employees (2 devs, 1 HR manager, 2 marketers)

Provide an onboarding for the hired colleagues

After a while, make sure that everything is good, and new colleagues got to know everything and feel themselves a part of the team

Improve the process of onboarding new employees

Do an anonymous survey among colleagues about what could be improved in the onboarding process

Improve pass rate for new employees from 80% to 90%

Get a 95% satisfaction rate of the onboarding process among newcomers

Create a guide for team members on how to be a mentor and friend

HR OKRs examples for Culture and Atmosphere in the Team

Improve engagement and motivation of employees

Increase the engagement rate of team members from 60% to 85%

Ensure a response rate to employee requests up to 100%

Reduce complaints per month from 5 to 2

Improve the atmosphere in the office

Do an anonymous survey among colleagues about what can be done to improve work-life balance in the team

Hire a trainer who will conduct yoga or fitness for employees in their free time

Find high-quality office lunch suppliers

Conduct Friday parties with pizza and games after a workday

Increase employees engagement and satisfaction

Increase the employee eNPS (Employee Net Promoter Score) from 6 to 7.5

Decrease employee turnover from 20% to 5%

Increase productivity of all team members by 50%

Modify and promote the company's values

Interview all the heads and team leads on the culture and values of the company

After the interviews, create a complete and understandable picture of values

Conduct conversations during weekly team meetings about the company's values and how to apply them

HR OKRs examples for Qualifications Improvement

Implement a development program for each employee

Compose a career plan for each position and get approval from team leaders

Create a program of personal development for each team member

Sum up a budget that can be allocated for the payment of staff training

Choose a system to track employee development progress and achieve 80% satisfaction

Create an effective mentoring program

Develop mentoring programs with team leaders for their departments

Implement the developed programs by at least 85%

Increase the retention rate for new employees from 75% to 95%

Achieve OKR implementation among all the teams

Provide OKR training sessions for all team members

Provide necessary OKR literature and materials for self-study

Achieve at least 65% completion of the first OKR cycle

Digital Marketing OKR Examples

General Marketing Objectives and Key Results Examples

Improve website performance

Raise the number of unique visitors on the site by 40%

Pull down bounce rate by 15%

Spread the average session on the site by 30%

Lower the loading time of website pages by 65%

Attract more marketing qualified leads (MQLs)

Boost the number of MQLs by 15% through the partner channel

Attract 70 MQLs from the webinar

Lead 200 MQLs via email campaign

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Bring 120 marketing leads from the organic search

OKR samples for Inbound marketing

Build a powerful lead generation system

Finish product integration via LinkedIn lead generation forms

Raise operating market places from 2 to 6

Take part in 3 online conferences

Find 5 new channel of leads generation

Create a cool YouTube channel

Create a channel and fill it with content

Reach 1000 subscribers

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Get the average watch time of one video at 15 minutes

Get 15% of Click-Through Rate Impressions

OKR samples for Organic Marketing

Improve rankings in SEO

Boost Ahrefs health rate from 57 to 100

Increase the number of SEO keywords

Grow organic traffic from 15,000 to 55,000 per month

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Reach the top for 10 keywords in organic search

PPC Advertising objectives and key results examples

Update and launch PPC campaigns to further website promotion

Improve campaigns for at least 400 clicks per week

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Boost Ad Quality Score from 4 to 9

Lower the cost of a click by 15% per month by optimizing the funnel

Increase purchases from sponsored ad by 15%

OKR examples for PR Marketing

Make the brand more recognizable on the web

Find and speak to 15 key industry influencers

Perform as a partner at 5 industry conferences

Publish 20 press releases at third party media

Boost the average number of brand mentions on the Internet from 500 to 1000 per month

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OKR samples for SMM

Improve involvement in Facebook

Raise reposts from 25 to 55 per month

Reach 20 comment per post

Boost likes per post from 200 to 500

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Boost website traffic from Facebook by 50%

Content Marketing Objectives and Key Results

Develop the blog promotion strategy

Write 30 blog articles per quarter

Conduct interviews with 6 industry experts

Raise the number of blog subscribers to 3000

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Add relevant infographics for at least 15 blog articles

Sales OKRs examples

Sales performance OKRs examples

Boost the efficiency of the sales team by 45%

Receive positive feedback on the effectiveness of the sales team from 70% of customers

Conduct a series of training sessions to improve qualifications

Pump up conversion rate by 35%

Accelerate the sales cycle

Lower the duration from the first call to demo by 50%

Increase the conversion rate from the first call to the close of the sale by 50%

Lower the average duration from demo to close of the sale by 60%

Increase regular income

Bump up recurring per month income to $ 120,000

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Boost the share of monthly subscriptions compared to a one-time purchase by 50%

Bump up the average subscription size by 25%

Lower churn rate to 10%

Sales promotion objectives examples

Develop a partnership network to increase referral sales

Design a partnership contract and proposal template

Shortlist and interview 15 partners this quarter

Close 5 deals from partners this quarter

Retail sales goals examples

Maximize the sales in the new region

Generate 100 leads in a new region

Show demo to at least 30 potential clients every week

Open 5 retail outlets in the region

Sales career objectives examples

Hire first-class specialists to the sales team

Hire 10 new sales managers by the quarter-end

Hire the top-ranked Head of sales in the country by the quarter-end

Complete the onboarding process for new employees

Develop a system of compensation and bonuses for the sales department

Sales reporting OKRs examples

Optimize the reporting process for the Sales Department

Find and implement the best instrument for reporting and data management

Move data from previous programs into the new system and train staff to use the new tool

Reduce time spent on making reports by 40%

Sales training objectives examples

Improve the qualifications of the sales team members

Boost win rate by 25%

Compensate education courses for sales team members

Allocate 10% of work-time to self-study

Sales and Marketing objectives examples

Create customer-focused content to boost sales

Write 15 promotional articles in a blog

Shoot 15 product demo videos and post them on the YouTube channel

Reach 10 online customer reviews

Sales manager objectives examples

Increase sales in each region by 25%

Find 400 new prospects in one region

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Set up meetings and demos for 20 potential clients every week

Convert 4 prospects into leads every week

Become the best sales coach

Conduct 1-to-1 meetings with each member and find out what skills of every single employee should be upgraded

Develop an individual coaching plan for everybody in the sales dept

Conduct a coaching session with each sales team member

Drive new territory growth

Hire two new account managers

Meet with 45 new opportunities by the quarter-end

Connect with CMO to establish a strategic targeting program for the next quarter

Receive 20 5-star reviews from customers

Tech OKRs examples

OKR Example for Development

Upgrade the performance of the product

Decrease the number of critical errors by 20%

Reduce the average application response time to less than 600 ms

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Decrease warning execution time by 7%

Update database and make the data transfer